The poultry business in Brunei is very competitive and getting expensive over time. The cost of production over the past years are increasing, and the number of producer in Brunei is also on the rise.
The short culture period of this business have entice some entrepreneurs to venture into the business, along with its profit potential.
But competition among producers in recent times is quite high and can be very challenging for both the established and new comers. More often we hear, new comers with less liquidity are closing down due to this aggressive competition and price wars.
Few years ago the price of chicken fry cost less than 90 cents, and the cost of chicken feeds was well below $30 range. Retail price can be as high as $4.00 a kilo, with live chicken at the farm gate price can be as high as $3.00 a kilo.
Now the cost has gone up and the retail price taking a reverse flow to as low as $3.50 a kilo with farm gate price of live chicken to as low as $2.50 a kilo. Cost of getting chicken fry now getting up as high as 95 cents and now there’s rumors that it will go up to as high as $1.05 each. While cost of feeding chicken can now cost as high as $35 per bag of 50kg.
Fierce competition among producers in Brunei to win the limited market share, has drived the reverse price, some can even offer as low as $3.20 per kilo on the retail outlet, just to get the share of the market.
This negative trend has asked some new and small producer to shut down their operation. Apart from cost, the number of mortality during culture period and pre-harvest has also added the costly trend of chicken poultry farming.
In Brunei there’s no regulators to monitor the price of the chicken, hence the price fluctuates quite volatile in order to win the market share.
Corporate World 
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